The History Of The Hypermarket Industry Marketing Essay

The History Of The Hypermarket Industry Marketing Essay In the chapter 1, we will giving an overview of our research topics and also will study the background of the research topic. Besides, this chapter will also explain about the research problems and outline the research objectives that are need to be achieved by us, research question to be answered, hypotheses to be tested and lastly the significance of the study. Research Background Scholars have attempted to build a better definition of impulse buying for over fifty years (Karbasivar Yarahmadi, 2011). Moreover, Lim, Badarulzama, and Ahmad (2003) also claimed that the retail trend in Malaysia keep increasing over years. In other words, retailers such as supermarkets and hypermarkets will substantially increasing in the future and the competition between these retailers will keep rising continuously. In addition of retail trend, there is potential growing trend in impulse purchasing as well (Bayley Nancarrow, 1998). During the research on the topic of impulse buying behaviour, researcher has identified several of essential information. Firstly, Hausman (2000) summarise the previous studies finding and stated that there are almost 90 percent of people making occasionally impulse purchases and 30 percent and 50 percent of all purchases were classified by the buyers themselves as impulse purchases. Besides, Rook and Fishers (1995) also pointed that consumers try to manage their innate impulsive tendencies as they feel that impulse buying as immature or lacking of behavioural control and it is normatively wrong. Yet consumers still insist on purchase product impulsive from retailers especially hypermarket. For these reasons, marketers have the tendency to increase knowledge and understand of the process, of influential factors and of effects of impulse buying (Hair, Bush Ortinau, 2003). Impulsive buying behaviour of consumers often occurred in hypermarket as hypermarket consists of one-stop and all-under-one-roof features (PricewaterhouseCoopers [PwC], 2005). In other words, shoppers who shop in hypermarket will make their purchase on all desired products at once and at the same, they able to enjoy the entertainment facilities provided under the same roof such as bowling alleys, cinema, and snooker centre. In addition, the citizens in Malaysia are becoming wealthier and making them afford to purchase plenty of products including luxury products. In addition, the citizens in Malaysia are becoming wealthier and making them afford to purchase plenty of products including luxury products. Wong (2010) also claimed that the price war among retailers including hypermarkets, supermarkets and small-scale retailers to compete to be low cost leader, resulting the Malaysian to purchase unnecessary product impulsively. 1.1.1 Hypermarket Industry Hypermarket started entering Malaysia in the early 1990s (Lim et al., 2003). Hypermarket is a superstore that merges both supermarket and department store to become a very huge retail facility which carries a tremendous variety of products under one roof, as well as full lines of groceries and general merchandise (Matamalas Ramos, 2009). Most of the hypermarkets are foreign retailers such as Giant, Carrefour, Tesco and so forth while for famous Malaysian-owned hypermarket is MYDIN hypermarket. Due to the significant growth in retail of Malaysia for the past few years and the expansion of foreign brand retailers by entering into our country, it helps to provide consumers with more choice in selection of brands and styles (Wel, Hussin Omar, 2011). Through shopping in hypermarket retailing, consumers will benefit in terms of lower prices, good quality and reliable supply of plenty of variety and assortments of goods including after sales services (Mohd Noor, Mamat Darawi, 2009). Retailers have long discovered the influence power of impulse buying, which is indeed a focal point in many purchasing activities (Mattila Wirtz, 2008). Hypermarket retailers will also value this opportunity as impulse buying will bring substantial amount of profit for them. Furthermore, some grocery retailers especially hypermarkets are starting to compete with purely non-grocery retailers such as home appliances as consumers demanding for more choices (Mohd Noor et al., 2009). The reason that hypermarket retailers took this action is to capture more sales profit from the consumers. 1.1.2 Students Purchasing Power The purchasing power of students must not be underestimated as they could generate a portion of sales for the hypermarket retailers. Besides, there is a new trend emerged from retailers such as supermarket, hypermarket, and shopping mall to build their shop near the higher education institution such as college and university as they have found the importance of students as key segments for their business (Ahmed, Ghingold Dahari, 2007). Basically, it is known that the students resources are mainly come from their parents and the student loan from government or private institutions. Danes, Huddleston-Casas and Boyce (1999) pointed that college students had many resources to spend and tended to be purchase impulsively. While Sabri and MacDonald (2010) revealed that college and university students in Malaysia would like to shop and purchase non-academic goods aggressively once they receive their student loans. Their study also shows there are about 45 percent of students in Malaysia spe nt all their loans before the end of semester (Sabri MacDonald, 2010). Moreover, some high education institutions in Malaysia have introducing their students to visit hypermarket near the students hostel and institution as the price offered by hypermarket will be cheaper than any small specialty shops, leading these students to make purchase in hypermarket (Berjaya University College of Hospitality, 2013; MONASH University, 2013). Apart from that, researches had shown that the students who visit hypermarket possesses greater proportion to purchase impulsively compare to other segments (Lim et al., 2011; ET Bureau, 2012). In addition, the continuous expansion of education services in Malaysia has made students as an important consumer market segment (Economic Planning Unit, 2006). There are two reasons why they will become an important consumer market segment. The first reason is the students purchasing power in Malaysia has growing, due to the availability of student loans; second, among all the market segments of population, student segment is the segment that has great potential earnings in future (Sabri, MacDonald, Masud, Paim, Hira Othman, 2008). Problem Statement Retailers have long discovered the influence power of impulse buying, which is indeed an essential point in many purchasing activities (Mattila Wirtz, 2008). As the result, it produce intensive competition among the retailers such as supermarkets, hypermarkets, discount stores, convenience stores and even the small-scale retailers in the form of shop houses. The fierce competition among retailers especially supermarkets and hypermarkets required them to figure out any approaches to attract consumers and lead them to make impulsive purchase as consumer impulse buying is one of the greatest ways for retailers to generate high profitability. Specifically for students, as there are previous studies shown that students cover high percentage of sales from impulse purchasing (Lim et al., 2011; ET Bureau, 2012). Although there are consumers including student who always revisit their favourite retail stores and tend to be loyal to a particular store but some consumers are often to be cherry pickers (Wel et al., 2011). In other words, they are not usually loyal to one store, while on the contrary, they will easily switch to other retail stores in order to bargain for the best price before they purchase any of the products. Therefore, in order to survive in the current marketplace, retailers must find out the ways to attract and retain significant share of consumer impulse purchases (Dlamini, 2006). As the result, as to achieve competitive advantage and stand out in marketplace, it is crucial to examine the effect of impulse purchases and highlighting factors that will direct and indirectly affect consumer impulse buying behaviour towards retail setting industry such as hypermarket. Hausman (2000) stated that impulse buying is an enigma within marketing world as it is considered wrong by the literature and consumers, yet it still account for a large amount of sales for retail industry every year. In addition, information about impulse buying and its numerous influential variables is still considered less (Abdolvand, Hanzaee, Rahnama Khoshpanjeh, 2011). Hence, scholars and researchers should participate further in this challenging topic. Although researches might face plenty of complicatedness during the process of investigating and examine, this topic has generated substantial amount of research interest for over thirty years (Beatty Ferrell, 1998). The topic of impulse purchases has received substantial research interest in marketing literature (Beatty Ferrell, 1998; Rook Fisher, 1995; Hadjali, Salimi Ardestani, 2012). However, research on impulse buying is often focused on consumers in the United States, yet fewer researches are done in non-western country such as Malaysia (Kacen Lee, 2002). Therefore, this study is to gain better understanding of how in-store environment, positive emotions and social norms influence consumer impulse buying behaviour in Malaysia. This study will investigate whether in-store environment, positive emotions and social norms have the power to influence consumer impulse buying behaviour in Malaysia corresponds to the western countries. Research objective According to the problem statement mentioned above, the researches of the topic of impulse buying behaviour is still ambiguous and it is requires for scholars or researchers to implement more researches in order to remove the ambiguous and acquire more accurate information of impulse buying behaviour. Apart from that, due to the tense competition among the hypermarket in Malaysia, hypermarket owners must clearly identified the important elements or factors that will truly influence the consumers to make purchase impulsively in their respective hypermarkets. 1.3.1 General objective This research is concentrated on underlying factors that influencing impulse buying behaviour. Besides, this research also studies on analyzing the relationship between the factors and impulse buying behaviour. Specific Objective To examine the relationship between in-store environment and impulse buying behaviour in hypermarket. To examine the relationship between positive emotion and impulse buying behaviour in hypermarket. To examine the relationship between social norms and impulse buying behaviour in hypermarket. Research Question Does in-store environment positively influence impulse buying behaviour in hypermarket? Does positive emotion positively influence impulse buying behaviour in hypermarket? Do social norms positively influence impulse buying behaviour in hypermarket? 1.5 Hypothesis of the study Findings from previous research together with the objectives of the study lead toward the development of the following hypotheses: There is a relationship between in-store environment and impulse buying behaviour in hypermarket. There is a relationship between positive emotion and impulse buying behaviour in hypermarket. There is a relationship between social norms and impulse buying behaviour in hypermarket. 1.6 Significance of the Study This research is determining whether impulse buying behaviour of college and university students has significant influence on stores sales and profit, and most of the stores and hypermarket had started implemented the impulse buying strategy. Due to this reason, our research is to study what are the critical factors that trigger the customer impulsive buying behaviour. This research is relatively important to all retailers especially hypermarket owners. By going through this research study, retailers are able to understand the critical factors that will greatly affect their store sales. For example, the enhanced store design or store environment that is varies from the conventional store design which is believed that it is unique by comparing to other stores, thereby it will play as a role of catching the attention of the pass by customers. Therefore, it can increase or trigger the tendency of impulse buying behaviour of the customers. 1.7 Chapter layout 1.7.1 Chapter 1: Introduction This chapter will provide an overview of the study which includes the background of studies, problem statement, general and specific objectives, research questions, hypothesis, and significance of the study, chapter layout and conclusion that explaining the purpose of the research. 1.7.2 Chapter 2: Literature Review This chapter shows the literature review that includes a full relevant of the relevant research work for the research topic. It describes the relationships for every independent and dependent variables. The research study reviews the relevant theoretical models, and then proposes the theoretical framework and hypotheses development. 1.7.3 Chapter 3: Research Methodology This chapter describes how the research study is carried out and gathers the data, by using the appropriate research design, data collection methods, sampling design, research instrument, construct measurement data processing and method of data analysis. 1.7.4 Chapter 4: Research Result This chapter presents the patterns of the results and analyses of the results which are relevant to the research questions and hypotheses by using SPSS analysis. 1.7.5 Chapter 5: Discussion and Conclusion In this chapter, the research study summarizes the research findings which are included statistical analyses, discussions of major findings, implications of study, limitations of the study and recommendations for future research. 1.8 Conclusion This chapter will provide an overview of the research study. The background, problem statement of this study, research objective and questions has been identified. Hypotheses of this study have been formed and it will be used to focus on factors that influence impulse buying behaviour in hypermarket. A further review of the previous relevant studies and researches will be conducted in the next chapter.

Sustainable Tourism: a Hope or a Necessity?

Sustainable Tourism: A Hope or a Necessity? The Case of Tofino, British Columbia, Canada The purpose of this research was to examine different stakeholder perspectives of tourism in Tofino in order to determine impacts and challenges relating to tourism development and long-term sustainability. This paper seeks to explore the current situation and recommendations for the future development of Tofino through a multi-stakeholder process.It builds upon previous research conducted by Welk (2006) and by Dodds & Basu (2008). The aim of this paper therefore is to examine stakeholder theory and resource dependence theory as it applies to a tourism destination with a key focus on water as it is a vital resource for successful tourism. Additionally the stage of life cycle of the tourism destination as well as the concept of Limits of Acceptable Change is discussed to provide context. 2. 1 Theories: Tools to Manage?Many islands depend heavily on the natural resources of an area and it is these resources authors believe that sustainable tourism is the responsibilify of all stakeholders Stakeholders are defined as any individual or group who can affect the firms' performance or who is affected by the achievement of the organization's objectives (Freeman, 1984). is important to understand the views of stakeholders as they can motivate or impede sustainabilify in organizations. dentified motives and barriers to sustainabilify such as economic considerations, political power and salience, coordination between stakeholders, accountabilify of all stakeholders, lacks of will and integration between govemment bodies (Ioannides, 2001; Dodds, 2007a; 2007b). The life cycle model describes six stages of an evolutionary sequence that a tourist area passes through: exploration, involvement, development, consolidation, stagnation and rejuvenation or decline.The life cycle outlines, that as airports, accommodation and other tourist facilities are provided, awareness grows, but visitors wi ll eventually decline as capacify is reached. Each stage is accompanied by changes in the nature and extent of facilities provided and the local/non local provision of these. Limits of Acceptable Change is a management tool for setting limits or managing totirism are assessing carrying capacity, or developing indicators for totirism optimization.Limits of Acceptable Change (LAC) attempts to assess stress in both the natural and social and economic environment and to define the maximum degree of change that is tolerable. Tourism Development in Tofino focused on marketing efforts rather than assessing resource or other livelihood issues. From a lifecycle analysis. rapid growth of tourism increased infrastructure in and around Tofino, this has often resulted in negative social and ecological impacts such as the lack of adequate inft-astructure to cope with garbage and sewage, isolation or lack of adequate community facilities and disruption to livelihoods due to the cost of living.In a ddition, according to the provincial govemment, the region has been experiencing drier than normal conditions. lack of water Methodology interviews were held with 38 stakeholders. sampling approach, Findings Economy outside influences (e. g. competition, environment disaster such as a mudslide or road closure due to one road access). Capacity/Infrasfructure promoted without supporting the infrastructure needed for growth. Water, According to the District Treasurer, Sewage. Govemance Development ow tax base that greatly affects the income back for repairing infrastructure Communify Benefits Accessibility to tourist Second Homes accommodations and staff housing. that B&B and second homes are providing tourist accomniodation but not contributing taxes. First Nations Treafy Negotiations Don’t ignore indigenous people Conservation over the increase in garbage bears due to beach areas overflowing with garbage from high use. Effect for nature animals . Transport Labor skilled labor shortage and with the advent of tourism, many staff are unskilled.Low pay. Media could affect its historically good image. Tofino's Future educational initiative was seen by many respondents as innovative, however it should be noted that conservation of water and energy is standard practice year-round in most accommodations worldwide. Change is incremental: Water: response to water shortage rather than standard practice. Some efforts have been made during water shortage to educate the visitor and regular water monitoring. Waste: Recycling efforts are slowly growing although limited.Energy: green building code. solar energy. Most boating operators have made efforts to reduce fuel consumption Local sourcing: nitiative and ‘green breakfast sidents are attending workshops on local food production and food securify. Public transport: Education: negative impacts of development as it has limited natural and social resources . critical stage of its lifecycle. very elements that attrac t tourists are dependent on its natural and build resources. Water shortages, sewage treatment, transport and housing.The media has outlined a number of issues that has drawn a negative. This finding supports recent findings by Dodds and Basu (2008) in that there is no overarching plan for a different model of tourism and no strategies or specific promotion of sustainable tourism practices for visitors or businesses to follow which may help alleviate infrastructure and social pressures. planning and considerations for sustainability First, a cohesive and comprehensive plan, which includes planning for long-term development.Secondly, there is the need to identify and defme Limits of Acceptable Change to govem for the long-term sustainabilify through a Master Plan. Third, Tourism Tofino as the key marketing and promotional agency, and one that represents many tourism business interests, should play a representative role for businesses in the govemance and development of tourism Fourth , there is a need to generate income for infrastmcture and livelihood requirements for the residents Fifth, there is a need to diversify indusfries to attract year round businesses and professionals.

Doctor Money and the Boy with No Penis Questions

Doctor Money and the Boy with no Penis A. The most tragic thing about this story is that David and his brother couldn’t make through in the end. After all the fighting they had both been through, the bad parts of their life took over the good parts and ate away at them until I suppose neither of them found life worth living. What struck me the most was probably that at the end of the documentary, David even asks if it will take them shooting themselves in the head for people to listen, and does exactly that.It is the most upsetting thing in the documentary, in my eyes. After all of the work the brothers had gone through to make their life as normal as possible, if all gets ruined and they cannot cope any longer. B. I feel most sympathetic to the family in the aspect of the parents having to keep what should have been their son’s life a secret. While I do not agree with the decision of changing baby Bruce’s sex, I cannot imagine how hard the decision would be to m ake, and then having to keep the truth a secret to a visibly unhappy child.Keeping a secret for a long period is hard enough, and to have it in the back of your mind that revealing the secret to you child will make them so much happier must have killed them inside. This life has been made so awful because of one decision endorsed by a psychologist. C. Flat out I believe that Dr. Money was so unbelievably wrong that I cannot fathom what caused him to make his decisions.To singlehandedly destroy two children’s lives, and not have it even phase him has me believe that he was driven crazy by the need to be right. I only wish that he could have realized just what he was doing. If only he knew how wrong he was and just stopped what he was doing before it was too late. Then maybe, the vows could’ve lived a happy life. D. My lesson from this documentary is that every child should try to have a relationship with their parents to where they can tell them anything.If little Brend a and her brother had the courage to tell their parents what Dr. Money was doing to them, then hopefully, the parents would’ve stopped seeing him. And then tried to fix what was happening. Not feeling like they should tell their parents really sealed away the idea to a normal life for either of them. It was not fair to them and I just wish that the whole situation would have ended differently.

Gender Roles And Societal Tolls - 1051 Words

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Both men and women†¦show more content†¦As Jessica Press, former Harvard Business School faculty member and president of Barnard College, noted, â€Å"[Women] are laboring . . . under a double whammy of impossible expectations- the ol d fashioned ones (to be good mothers and wives. . .) and those wrought more recently (to be athletic, strong, sexually versatile, and wholly independent.)† (Press). Stereotypes portrayed in the media, although seemingly harmless, eventually have evolved to become the expectation that women feel obligated to uphold, despite being an impossible standard to reach. Unfortunately, this leads to lowered self-esteem, resentment towards society (and, all too often, the men who also expect this standard), and further striving to become what cannot be. In the most extreme of circumstances, women become utterly consumed in these expectations of perfection. Activist and poet Marge Piercy portrayed a similar scenario in the poem â€Å"Barbie Doll†. 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